Persona Two - Susan Allen

Demographic Information :

• Shops bi-weekly

• Has weekly food budget

• Middle class consumer

• Is shopping for a family of four

Task, Routines, Needs vis the service/product we're building:

• Needs to be able to get groceries easily

• Needs to be able to afford food

• Wants to buy more fresh produce (eat healthier)

Outcomes they want to achieve:

• Buy affordable foods

• Buy tasty foods

• Buy items greatest in quality and quantity

• Buy within a budget