Persona One - Samantha Nabiri

Demographic Information:

• Works seasonally

• Private business farm owner

• Has individual contracts with stores to sell their products

• Livelihood is dependent on the farming business

• Wants to continue passing down family business

Tasks, routines, needs vis the product/service we're building:

• Needs to be able to produce enough to make ends meet

• Needs to make sure their land stays healthy so they can continue farming

• Wants to be able to continue producing quality products

Outcomes they want to achieve:

• Job Security

• Greater Crop Yield

• Produce quality crops (crops with lower nutrients can look visually less appealing)